Hans Crafted were asked by the legends at analog clothing to direct a film for Stab magazine in the Poolside Love Affair.
The brief to us was to create a film to show the inspiration behind the design of the ultimate one off board short designed by Joey Jorgensen.
The board short design The Flower Bomb was based around taking the classic floral pattern & blowing it out the water with a big bright colour way & traditional Analog brand Camo look.
For the film, we decided to pull in another legend, Holly Hipwell, the brains behind theflowerdrum, Sydneys’ finest floral art getup, prop building legends Pride Fx, build a traditional bomb made from 126 bunches of flowers & blow the whole thing up, whilst filming it through the eye of the Phantom.
A huge thanks to Analog, The Flower Drum, Pride Fx, Chris Bryan, Darran Franks & the rest of the mob who worked on this project..
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